Board of Directors 2017


Debra Edwards, 2017 SITE Southeast President

Debra Edwards

Exclusively Inclusive International, Inc.

Debra has been in the hospitality industry for almost 20 years and feels her greatest strengths are centered in contract negotiations and building lasting relationships. Debra resides in Marietta where she has operated a very successful satellite office for almost 15 years. She has enjoyed positions with Westin, Monumental Meetings, Wynn & Encore, Palace Resorts, the Baja Mar Project. She also has her own company, Exclusively Inclusive International, providing site search and contract negotiation specifically for All Inclusive Resorts. Serving as both a supplier and planner has given her a unique perspective and ability to negotiate a fair and equitable contract that leads to a superior experience for both.

Fred Edson, 2017 SITE Southeast Immediate Past President

Fred Edson

Immediate Past President
Hilton Caribbean

Based in Charleston, SC, Fred Edson currently serves as Director of Group Sales with the Hilton Rose Hall Resort & Spa in Montego Bay Jamaica. His success can be attributed to his commitment to understanding the customer’s objectives with an ability to deliver results. His collaborative approach to create value oriented solutions results in successful programs and assists meeting professionals in winning new business. Fred enjoys golf, archery, gardening, architectural history, and video production.

Pam Shepherd, 2017 SITE Southeast President Elect / Membership

Pam Shepherd, CIS, CHSE

President Elect, Membership
Los Angeles Tourism & Convention Board

Pam is Atlanta based and has had more than twenty five years of experience in the meeting/hospitality/travel and sales arenas. She is National Director, Hotel Sales – Southeast for Los Angeles Tourism & Convention Board, and formerly the Director of National Accounts for USMotivation. Among many prestigious industry certifications, licenses, associations and affiliations, Shepherd recently completed a three year term on the International Board of Directors for SITE (Society of Incentive Travel Excellence) and also served five years on the board of the Site Southeast Chapter.

Traci Baxter, 2017 SITE Southeast Sponsorship/Fundraising

Traci Baxter

Teneo Hospitality Group

Traci Baxter is a Director of Sales for the U.S. South Region for Teneo Hospitality Group, based in Louisville, Kentucky. She has recently joined the Teneo Hospitality Group from Krisam Group and Global Event Partners, where she was Director of Sales for the past seven years, responsible for representing more than 250 independent hotels and Destination Management Companies in 92 locations. She was named Site Southeast USA “Volunteer of the Year” in 2012, and was recognized as “MPI Supplier of the Year” in 2009 by the Kentucky Bluegrass Chapter of Meeting Professionals International (MPI). She is one of the Programs and Education Committee liaisons on the board at Site Southeast.

Kathy Botero Frantz, 2017 SITE Southeast Finance

Kathy Botero Frantz, CMP, CIS

AIC Hotel Group

For the last 18 years I have assisted customers planning a convention, meeting or incentive select the perfect destination, the perfect hotel location and execute that perfect program. Today I am the US based liaison between customers and a portfolio of four amazing all-inclusive Hard Rock Hotels in Mexico and the Dominican Republic. I facilitate the understanding of each country’s culture, language, laws, and business practices when taking a program outside the United States. During my time off, I enjoy traveling the world, sharing good food with friends, live music, playing with the latest technology gadgets and being a rescue dog advocate.

Kathi Kelly, 2017 SITE Southeast Logistics

Kathi Kelly

KSL Resorts

Kathi has over 30 years in sales experience in our industry. She finds ways to draw attendees to our events. Whether as a sponsors or participant she ensures that Site delivers! In her spare time Kathi loves to play golf and tennis. Contact Kathi for more information on how you can get your company exposure through Site sponsorship opportunities.

Lynn Beierschmitt, 2017 SITE Southeast Communications

Lynn Beierschmitt, CMP, CIS

Liaisons Meetings & Incentives

Lynn is the Director of Sales and Operations for Liaisons Meetings & Incentives with corporate headquarters in Knoxville, TN and offices in Raleigh and Chattanooga. Lynn began her career in the Meetings & Incentives industry in 1983 with Group Travel Incentives as a project manager and moved to Marketing Equities Incentive Travel as a full service account executive and learned the sourcing and sales process. In 1988 she moved to Chattanooga, TN where she founded Liaisons Meetings & Incentives. Between 1988 and 2003 Liaisons grew into a $25 million dollar company. In 2003 Lynn sold her company to World Travel Service, Inc. Lynn’s commitment throughout the years has been to stay true to the definition of Liaisons – and keep close and personal communications with both customers and suppliers. Travel is Lynn’s first love, but when she is not traveling you can find her water or snow skiing, cheering for Alabama football, and enjoying great food and wine with friends!

Jeff O’hara, 2017 SITE Southeast Programs & Education

Jeff O’Hara

Lead P&E Board Chair
Allied PRA New Orleans

Based in New Orleans, Jeff is the President of AlliedPRA New Orleans. He has been in the hospitality industry for over 30 years, and his career has taken him to every corner of the industry. Since 1997 his focus has been on Destination Management for which has a unique passion. In 2015 Jeff was the Chair of SITE Southeast’s Annual Education Summit at the Ross Bridge Resort, and in 2016 served as the Chair of the Programs and Education Committee. His role on the Board includes overseeing Programs and Education and he is excited to help the chapter provide the best of these for our members. Much of his free time is spent in the outdoors – fishing, skiing, golfing, hiking and biking.

Nichole Louviaux, 2017 SITE Southeast Programs & Education

Nichole Louviaux

Programs & Education
BCD Meetings & Events

Nichole began her career in the hospitality industry over 20 years ago; based in Atlanta she has been a key player in two World Series, two Superbowls as well as the 1996 Olympics. She is passionate about every aspect of the industry and took a sabbatical in 2007 to attend culinary school. Nichole continues to focus on meetings and events as an Operations Manager with BCD Meetings & Events. Though she travels often for work, she enjoys it most when she gets to do it for fun!

Cara Cartee, 2017 SITE Southeast Programs & Education

Cara Cartee, CMP

Programs and Education
CMC Events, LLC

With sixteen years in the industry, Cara has planned over 600 events globally. She is passionate about creating the best and most unique experiences through strategic partnerships with her customers and other professionals in the field. Cara has been involved with Site Southeast since 2011, and a board member since 2014. She enjoys traveling, reading, and finding the best places in the world to eat and drink!

Daphne Herrin, 2017 SITE Southeast Programs & Education

Daphne Herrin, CMP

Programs & Education
Herrin Hospitality

Daphne started her career over 25 years ago, on the supplier side, working in sales, catering and convention services at hotels, convention centers and a CVB. She then became a corporate meeting planner for many years and is now an independent planner, where she partners with her clients on all aspects of meeting management.

In 2015 Daphne was Co-Chair of the Site SE Annual Summit in Birmingham, AL and in 2016 she was the Chair for the Summit in Destin, FL. Daphne enjoys working with an amazing Summit committee who helps produce the best meeting to date. Daphne loves to travel, read novels and sip on wine while rocking on her front porch.

Ginny Izydore, 2017 SITE Southeast Programs & Education / Planner Engagement

Ginny Izydore

Programs & Education, Planner Engagement
Barnsley Resort

Ginny B. Izydore is Regional Sales Manager at Barnsley Resort. Ms. Izydore most recently served as Director of Member Relations for the Southern Living Hotel Collection and Director of Atlanta Sales and Marketing for Reynolds Plantation on Lake Oconee. These appointments followed a successful career which began with serving ten years at The Ritz-Carlton Hotel Company followed by launching the sales and marketing efforts for the award-winning Blackberry Farm and The Cloister on Sea Island.

Copyright ©2014–2017 SITE Southeast USA • Website developed by Sparks Arts