Board of Directors 2019


Lynn Beierschmitt, 2019 SITE Southeast President

Lynn Beierschmitt, CMP, CIS

Liaisons Meetings & Incentives
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Lynn is the Director of Sales and Operations for Liaisons Meetings & Incentives with corporate headquarters in Knoxville, TN and offices in Raleigh and Chattanooga. Lynn began her career in the Meetings & Incentives industry in 1983 with Group Travel Incentives as a project manager and moved to Marketing Equities Incentive Travel as a full service account executive and learned the sourcing and sales process. In 1988 she moved to Chattanooga, TN where she founded Liaisons Meetings & Incentives. Between 1988 and 2003 Liaisons grew into a $25 million dollar company. In 2003 Lynn sold her company to World Travel Service, Inc. Lynn’s commitment throughout the years has been to stay true to the definition of Liaisons – and keep close and personal communications with both customers and suppliers. Travel is Lynn’s first love, but when she is not traveling you can find her water or snow skiing, cheering for Alabama football, and enjoying great food and wine with friends!

Pam Shepherd, CIS, CHSC, 2019 SITE Southeast Immediate Past President

Pam Shepherd, CIS, CHSC

Immediate Past President / Q3
Los Angeles Tourism & Convention Board
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Pam is Atlanta based and has had more than twenty five years of experience in the meeting/hospitality/travel and sales arenas. She is National Director, Hotel Sales – Southeast for Los Angeles Tourism & Convention Board, and formerly the Director of National Accounts for USMotivation. Among many prestigious industry certifications, licenses, associations and affiliations, Shepherd recently completed a three year term on the International Board of Directors for SITE (Society of Incentive Travel Excellence) and also served five years on the board of the Site Southeast Chapter.

Cathy Jones, SITE Southeast 2019 President Elect

Cathy Jones

President Elect
Lamont Associates
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Cathy’s hospitality experience includes more than 39 years of executive leadership roles with Renaissance World Golf Village, Lajitas Golf Resort, Convention Planning services, WSB Resorts & Clubs LLC, Tradewinds Island Resort, Laquinta Resort and Club, Meadowbrook Golf Group, Blue Shark Golf Course, Championsgate Golf Course, the Kissimmee-St. Cloud Convention and Visitor’s Bureau, Linkscorp, Inc. Rymark and Suncoast Destination Management, and my current position at Henderson Beach Resort (A Salamander Resort & Spa property).

Cathy has been an active member of SITE for approximately 17 years, beginning with SITE Florida. She was active as the Golf Chairperson for several years, before moving on to the Board of Directors and then President of the Florida Chapter. In the past few years she has been a member of the Texas Chapter as well as the Southeast Chapter.

Jeff O’hara, SITE Southeast 2019 Finance

Jeff O’Hara, CMP, DMCP

Allied PRA New Orleans
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Based in New Orleans, Jeff is the President of AlliedPRA New Orleans. He has been in the hospitality industry for over 30 years, and his career has taken him to every corner of the industry. Since 1997 his focus has been on Destination Management for which has a unique passion. In 2015 Jeff was the Chair of SITE Southeast’s Annual Education Summit at the Ross Bridge Resort, and in 2016 served as the Chair of the Programs and Education Committee. His role on the Board includes overseeing Programs and Education and he is excited to help the chapter provide the best of these for our members. Much of his free time is spent in the outdoors – fishing, skiing, golfing, hiking and biking.

Ginny Izydore, SITE Southeast 2019 Membership & Pop Ups

Ginny Izydore

Membership & Pop Ups
Barnsley Resort
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Ginny is Regional Sales Manager at Barnsley Resort. She most recently served as Director of Member Relations for the Southern Living Hotel Collection and Director of Atlanta Sales and Marketing for Reynolds Plantation on Lake Oconee. These appointments followed a successful career which began with serving ten years at The Ritz-Carlton Hotel Company followed by launching the sales and marketing efforts for the award-winning Blackberry Farm and The Cloister on Sea Island.

Cara Cartee, SITE Southeast 2019 Volunteer Engagement

Cara Cartee, CMP

Volunteer Engagement
CMC Events, LLC
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With sixteen years in the industry, Cara has planned over 600 events globally. She is passionate about creating the best and most unique experiences through strategic partnerships with her customers and other professionals in the field. Cara has been involved with Site Southeast since 2011, and a board member since 2014. She enjoys traveling, reading, and finding the best places in the world to eat and drink!

Nichole Louviaux, SITE Southeast 2019 Secretary, Awards, Historian

Nichole Louviaux

Secretary / Awards / Historian
BCD Meetings & Events
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Nichole began her career in the hospitality industry over 20 years ago; based in Atlanta she has been a key player in two World Series, two Superbowls as well as the 1996 Olympics. She is passionate about every aspect of the industry and took a sabbatical in 2007 to attend culinary school. Nichole continues to focus on meetings and events as an Operations Manager with BCD Meetings & Events. Though she travels often for work, she enjoys it most when she gets to do it for fun!

Daphne Herrin, SITE Southeast 2019 Programs

Daphne Reid Herrin, CMP

Herrin Hospitality
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Daphne started her career over 25 years ago, on the supplier side, working in sales, catering and convention services at hotels, convention centers and a CVB. She then became a corporate meeting planner for many years and is now an independent planner, where she partners with her clients on all aspects of meeting management.

In 2015 Daphne was Co-Chair of the Site SE Annual Summit in Birmingham, AL and in 2016 she was the Chair for the Summit in Destin, FL. Daphne enjoys working with an amazing Summit committee who helps produce the best meeting to date. Daphne loves to travel, read novels and sip on wine while rocking on her front porch.

Natasha Cary, 2019 SITE Southeast Communications & Marketing

Natasha Cary

Communications & Marketing
Flavor EXP
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Natasha has been telling brand stories and developing sales & marketing strategies for over twelve years with such brands as Wolfgang Puck Catering and the Georgia Aquarium. As Director of Sales for Wolfgang Puck Catering and Director of Event Sales & Services at the Georgia Aquarium, she understands the integrated relationship between sales and marketing and has led efforts ranging from website design, event activations, radio promotions (with Q100’s the Bert Show), advertising and social media to direct mail and email campaigns, trade shows and program marketing.

Natasha believes that every organization has a compelling story, that if told properly, will expose them to the core audience(s) that will help them grow organically. She has always had an entrepreneurial spirit and in 2016, she opened the doors to Flavor EXP.

Flavor EXP is a boutique marketing agency with a focus on storytelling. They craft custom websites, graphic design, integrated marketing strategies, along with social media & email marketing strategy, management, and execution. As founding partner of Flavor EXP, Natasha brings passion and creativity to every client to make sure their story cuts through the noise of “marketing as impressions”.

Shannon Johnson, SITE Southeast 2019 Sponsorship

Shannon Johnson

Renaissance Ross Bridge Golf Resort and Spa
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Shannon is the Southeastern Sales Manager for the Renaissance Ross Bridge Golf Resort & Spa. Twenty five years ago she fell in love with the hospitality industry while working at the front desk of a 4 star historic hotel. She has since worked for Sheraton Hotels, Marriott International and HelmsBriscoe. In 2004 she joined the pre-opening team of the Renaissance Ross Bridge Resort and has been selling the dream ever since.

Shannon has served on the SITE Membership Committee, Summit Committee, and in 2017 was the Co-Chair for the Annual SE Summit in New Orleans. She enjoys traveling with her husband, Kevin, and trying out new recipes in the kitchen. Although cooking for two is fun and easy, she loves when her three grown boys come home to visit and her table is full.

Bill Hoban, SITE Southeast 2019 Sustainability & CSR

Bill Hoban

Sustainability & CSR
PlayWorks Group, LLC
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Bill joined PlayWorks Group, LLC. corporate team building as Partner and Director of Sales in 2011. In his fourth year as a member of SITE Southeast, Bill’s involvement includes 2016 Summit Committee and 2017 Summit Co-Chair in New Orleans. He looks forward to his new role on the board and wants to continue the chapter’s efforts to make sure members and non-members feel connected and benefit from participating as well as the SITE “Doing Business Together” platform.

Bill is a Purdue grad and lives in Roswell with his wife Meredith and daughters, Caroline & Claire.

Colleen McQuone, 2019 SITE Southeast Education

Colleen McQuone, HMCC


Colleen McQuone, HMCC has spent 18+ years has a medical meeting planner. She started her career working for agencies out of Tampa / New York / New Jersey learning the fast-paced world of healthcare communications which combine meeting planning, strategy, marketing and new business development, budgeting and reconciliation.

In 2014, Colleen started McQ1 Meeting and Events and has worked on many exciting projects, including one for the Prime Minister of the Netherlands, and Minister President of Flanders. In 2016, she co-founded H&C Group with Heather Herrig launching the Business Bootcamp for Independent Planners (and other industries). She is an active member of MPI GA, SITE SE and the Junior League of Atlanta.

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