Board of Directors 2018

 

Pam Shepherd, CIS, CHSC, 2018 SITE Southeast President

Pam Shepherd, CIS, CHSC

President
Los Angeles Tourism & Convention Board

Pam is Atlanta based and has had more than twenty five years of experience in the meeting/hospitality/travel and sales arenas. She is National Director, Hotel Sales – Southeast for Los Angeles Tourism & Convention Board, and formerly the Director of National Accounts for USMotivation. Among many prestigious industry certifications, licenses, associations and affiliations, Shepherd recently completed a three year term on the International Board of Directors for SITE (Society of Incentive Travel Excellence) and also served five years on the board of the Site Southeast Chapter.

Debra Edwards, 2018 SITE Southeast Immediate Past President

Debra Edwards

Immediate Past President / Q3
Exclusively Inclusive International, Inc.

Debra has been in the hospitality industry for almost 20 years and feels her greatest strengths are centered in contract negotiations and building lasting relationships. Debra resides in Marietta where she has operated a very successful satellite office for almost 15 years. She has enjoyed positions with Westin, Monumental Meetings, Wynn & Encore, Palace Resorts, the Baja Mar Project. She also has her own company, Exclusively Inclusive International, providing site search and contract negotiation specifically for All Inclusive Resorts. Serving as both a supplier and planner has given her a unique perspective and ability to negotiate a fair and equitable contract that leads to a superior experience for both.

Lynn Beierschmitt, 2018 SITE Southeast President Elect

Lynn Beierschmitt, CMP, CIS

President Elect / P&E Director / Q4
Liaisons Meetings & Incentives

Lynn is the Director of Sales and Operations for Liaisons Meetings & Incentives with corporate headquarters in Knoxville, TN and offices in Raleigh and Chattanooga. Lynn began her career in the Meetings & Incentives industry in 1983 with Group Travel Incentives as a project manager and moved to Marketing Equities Incentive Travel as a full service account executive and learned the sourcing and sales process. In 1988 she moved to Chattanooga, TN where she founded Liaisons Meetings & Incentives. Between 1988 and 2003 Liaisons grew into a $25 million dollar company. In 2003 Lynn sold her company to World Travel Service, Inc. Lynn’s commitment throughout the years has been to stay true to the definition of Liaisons – and keep close and personal communications with both customers and suppliers. Travel is Lynn’s first love, but when she is not traveling you can find her water or snow skiing, cheering for Alabama football, and enjoying great food and wine with friends!

Ashley Farrell, SITE Southeast 2018 Communications / YL / Tech Summit

Ashley Ferrell, CMP

Communications / YL / Tech Summit
The Defining Point

Ashley is an Event Producer & Meeting Manager at The Defining Point. She has years of accomplished meeting planning, production, and special events experience in her robust portfolio. Ashley obtained her CMP in 2017, and is excited to serve her first year on the board of the SITE Southeast Chapter in 2018. When Ashley claims a bit of free time, she loves spending it with her Jack Russell Terrier and fiancé, attending concerts, and traveling.

Jeff O’hara, SITE Southeast 2018 Finance

Jeff O’Hara

Finance
Allied PRA New Orleans

Based in New Orleans, Jeff is the President of AlliedPRA New Orleans. He has been in the hospitality industry for over 30 years, and his career has taken him to every corner of the industry. Since 1997 his focus has been on Destination Management for which has a unique passion. In 2015 Jeff was the Chair of SITE Southeast’s Annual Education Summit at the Ross Bridge Resort, and in 2016 served as the Chair of the Programs and Education Committee. His role on the Board includes overseeing Programs and Education and he is excited to help the chapter provide the best of these for our members. Much of his free time is spent in the outdoors – fishing, skiing, golfing, hiking and biking.

Shannon Johnson, SITE Southeast 2018 Membership Director

Shannon Johnson

Membership Director
Renaissance Ross Bridge Golf Resort and Spa

Shannon is the Southeastern Sales Manager for the Renaissance Ross Bridge Golf Resort & Spa. Twenty five years ago she fell in love with the hospitality industry while working at the front desk of a 4 star historic hotel. She has since worked for Sheraton Hotels, Marriott International and HelmsBriscoe. In 2004 she joined the pre-opening team of the Renaissance Ross Bridge Resort and has been selling the dream ever since.

Shannon has served on the SITE Membership Committee, Summit Committee, and in 2017 was the Co-Chair for the Annual SE Summit in New Orleans. She enjoys traveling with her husband, Kevin, and trying out new recipes in the kitchen. Although cooking for two is fun and easy, she loves when her three grown boys come home to visit and her table is full.

Cathy Jones, SITE Southeast 2018 Sponsorship

Cathy Jones

Director Sponsorship / Q3
The Henderson

Cathy’s hospitality experience includes more than 39 years of executive leadership roles with Renaissance World Golf Village, Lajitas Golf Resort, Convention Planning services, WSB Resorts & Clubs LLC, Tradewinds Island Resort, Laquinta Resort and Club, Meadowbrook Golf Group, Blue Shark Golf Course, Championsgate Golf Course, the Kissimmee-St. Cloud Convention and Visitor’s Bureau, Linkscorp, Inc. Rymark and Suncoast Destination Management, and my current position at Henderson Beach Resort (A Salamander Resort & Spa property).

Cathy has been an active member of SITE for approximately 17 years, beginning with SITE Florida. She was active as the Golf Chairperson for several years, before moving on to the Board of Directors and then President of the Florida Chapter. In the past few years she has been a member of the Texas Chapter as well as the Southeast Chapter.

Cara Cartee, SITE Southeast 2018 Marketing / Social Media

Cara Cartee, CMP

Marketing / Social Media
CMC Events, LLC

With sixteen years in the industry, Cara has planned over 600 events globally. She is passionate about creating the best and most unique experiences through strategic partnerships with her customers and other professionals in the field. Cara has been involved with Site Southeast since 2011, and a board member since 2014. She enjoys traveling, reading, and finding the best places in the world to eat and drink!

Daphne Herrin, SITE Southeast 2018 Planner & Volunteer Engagement

Daphne Herrin, CMP

Planner & Volunteer Engagement Director
Herrin Hospitality

Daphne started her career over 25 years ago, on the supplier side, working in sales, catering and convention services at hotels, convention centers and a CVB. She then became a corporate meeting planner for many years and is now an independent planner, where she partners with her clients on all aspects of meeting management.

In 2015 Daphne was Co-Chair of the Site SE Annual Summit in Birmingham, AL and in 2016 she was the Chair for the Summit in Destin, FL. Daphne enjoys working with an amazing Summit committee who helps produce the best meeting to date. Daphne loves to travel, read novels and sip on wine while rocking on her front porch.

Nichole Louviaux, SITE Southeast 2018 Philanthropy & Sponsor Engagement

Nichole Louviaux

Philanthropy & Sponsor Engagement Director
BCD Meetings & Events

Nichole began her career in the hospitality industry over 20 years ago; based in Atlanta she has been a key player in two World Series, two Superbowls as well as the 1996 Olympics. She is passionate about every aspect of the industry and took a sabbatical in 2007 to attend culinary school. Nichole continues to focus on meetings and events as an Operations Manager with BCD Meetings & Events. Though she travels often for work, she enjoys it most when she gets to do it for fun!

Bill Hoban, SITE Southeast 2018 P&E / Q1 / Philanthropy

Bill Hoban

P&E / Q1 / Philanthropy
PlayWorks Group, LLC

Bill joined PlayWorks Group, LLC. corporate team building as Partner and Director of Sales in 2011. In his fourth year as a member of SITE Southeast, Bill’s involvement includes 2016 Summit Committee and 2017 Summit Co-Chair in New Orleans. He looks forward to his new role on the board and wants to continue the chapter’s efforts to make sure members and non-members feel connected and benefit from participating as well as the SITE “Doing Business Together” platform.

Bill is a Purdue grad and lives in Roswell with his wife Meredith and daughters, Caroline & Claire.

Ginny Izydore, SITE Southeast 2018 Secretary / Historian / Awards

Ginny Izydore

Secretary / Historian / Awards
Barnsley Resort

Ginny is Regional Sales Manager at Barnsley Resort. She most recently served as Director of Member Relations for the Southern Living Hotel Collection and Director of Atlanta Sales and Marketing for Reynolds Plantation on Lake Oconee. These appointments followed a successful career which began with serving ten years at The Ritz-Carlton Hotel Company followed by launching the sales and marketing efforts for the award-winning Blackberry Farm and The Cloister on Sea Island.

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